Advanced Internal Communication
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into community engagement, crisis communication and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with issues management, social media strategy and brand positioning in their own organisation.
What delegates leave able to do
- Explain issues management to someone who does not do the work, measured against stakeholder mapping methodology
- Make a decision about social media strategy without waiting for a specialist
- Put brand positioning on a footing they can defend to a reviewer
- Take ownership of message development rather than escalating it
What the course covers
- Community engagement
- Crisis communication
- Issues management
- Social media strategy
- Brand positioning
- Message development
- Content planning
Who should attend
- marketing managers
- corporate affairs managers
- spokespeople and media contacts
- communications managers
- executives who face media
