Investor Relations for Non-Specialists
2 days|Delivered on request
Investor Relations for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through social media strategy and issues management without assuming prior specialist training. The programme exists because spokespeople are frequently appointed without ever having been trained, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with speech writing, interview technique and content planning in their own organisation.
What delegates leave able to do
- Put speech writing on a footing they can defend to a reviewer, measured against recognised crisis communication protocols
- Spot where interview technique is failing before it becomes a finding
- Improve content planning within their own organisation
- Explain message development to someone who does not do the work
What the course covers
- Social media strategy
- Issues management
- Speech writing
- Interview technique
- Content planning
- Message development
- Brand positioning
Who should attend
- corporate affairs managers
- stakeholder relations officers
- communications managers
- internal communication specialists
