Content Strategy Reporting and Analytics
3 days|Delivered on request
Content Strategy Reporting and Analytics focuses on the measurement layer: what to count, what it means and how to present it. Delegates work through community engagement and brand positioning and the reporting built on top of them. The reporting layer matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with social media strategy, content planning and reputation measurement in their own organisation.
What delegates leave able to do
- Make a decision about social media strategy without waiting for a specialist, measured against stakeholder mapping methodology
- Bring content planning into line with current good practice
- Improve reputation measurement within their own organisation
- Review speech writing and say plainly whether it is working
What the course covers
- Community engagement
- Brand positioning
- Social media strategy
- Content planning
- Reputation measurement
- Speech writing
- Internal communication
Who should attend
- stakeholder relations officers
- marketing managers
- spokespeople and media contacts
- communications managers
