Reputation Management Reporting and Analytics
3 days|Delivered on request
Reputation Management Reporting and Analytics focuses on the measurement layer: what to count, what it means and how to present it. Delegates work through campaign planning and internal communication and the reporting built on top of them. The reporting layer matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with crisis communication, press release writing and reputation measurement in their own organisation.
What delegates leave able to do
- Review crisis communication and say plainly whether it is working, measured against recognised crisis communication protocols
- Make a decision about press release writing without waiting for a specialist
- Bring reputation measurement into line with current good practice
- Spot where brand positioning is failing before it becomes a finding
What the course covers
- Campaign planning
- Internal communication
- Crisis communication
- Press release writing
- Reputation measurement
- Brand positioning
- Social media strategy
Who should attend
- communications managers
- internal communication specialists
- public relations practitioners
- corporate affairs managers
