Report Writing Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into press release writing, social media strategy and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with brand positioning, internal communication and speech writing in their own organisation.
What delegates leave able to do
- Explain brand positioning to someone who does not do the work, measured against stakeholder mapping methodology
- Review internal communication and say plainly whether it is working
- Make a decision about speech writing without waiting for a specialist
- Take ownership of content planning rather than escalating it
What the course covers
- Press release writing
- Social media strategy
- Brand positioning
- Internal communication
- Speech writing
- Content planning
- Communication auditing
Who should attend
- marketing managers
- public relations practitioners
- stakeholder relations officers
- internal communication specialists
- corporate affairs managers
