Corporate Communication
3 days|Delivered on request
This Corporate Communication programme gives delegates a working command of press release writing and social media strategy, grounded in established corporate communication practice. Organisations invest here because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with internal communication, community engagement and reputation measurement in their own organisation.
What delegates leave able to do
- Take ownership of internal communication rather than escalating it, measured against established corporate communication practice
- Put community engagement on a footing they can defend to a reviewer
- Explain reputation measurement to someone who does not do the work
- Spot where communication auditing is failing before it becomes a finding
What the course covers
- Press release writing
- Social media strategy
- Internal communication
- Community engagement
- Reputation measurement
- Communication auditing
- Brand positioning
Who should attend
- marketing managers
- corporate affairs managers
- spokespeople and media contacts
