Digital Transformation in Communication Measurement
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through campaign planning and community engagement as they stand today and where they are heading. The shift is worth understanding because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with social media strategy, speech writing and brand positioning in their own organisation.
What delegates leave able to do
- Put social media strategy on a footing they can defend to a reviewer, measured against stakeholder mapping methodology
- Explain speech writing to someone who does not do the work
- Bring brand positioning into line with current good practice
- Improve investor communication within their own organisation
What the course covers
- Campaign planning
- Community engagement
- Social media strategy
- Speech writing
- Brand positioning
- Investor communication
- Issues management
Who should attend
- public relations practitioners
- spokespeople and media contacts
- corporate affairs managers
- marketing managers
