Digital Transformation in Corporate Communication
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through brand positioning and speech writing as they stand today and where they are heading. The shift is worth understanding because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with social media strategy, media relations and reputation measurement in their own organisation.
What delegates leave able to do
- Improve social media strategy within their own organisation, measured against established corporate communication practice
- Review media relations and say plainly whether it is working
- Put reputation measurement on a footing they can defend to a reviewer
- Spot where crisis communication is failing before it becomes a finding
What the course covers
- Brand positioning
- Speech writing
- Social media strategy
- Media relations
- Reputation measurement
- Crisis communication
- Spokesperson training
Who should attend
- communications managers
- marketing managers
- spokespeople and media contacts
- stakeholder relations officers
