Internal Communication Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into investor communication, brand positioning and the judgement calls that sit outside established corporate communication practice. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with communication auditing, social media strategy and spokesperson training in their own organisation.
What delegates leave able to do
- Explain communication auditing to someone who does not do the work, measured against established corporate communication practice
- Spot where social media strategy is failing before it becomes a finding
- Put spokesperson training on a footing they can defend to a reviewer
- Review content planning and say plainly whether it is working
What the course covers
- Investor communication
- Brand positioning
- Communication auditing
- Social media strategy
- Spokesperson training
- Content planning
- Media relations
Who should attend
- stakeholder relations officers
- corporate affairs managers
- marketing managers
- communications managers
- internal communication specialists
