Digital Transformation in Business Writing
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through stakeholder mapping and internal communication as they stand today and where they are heading. The shift is worth understanding because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with communication auditing, issues management and community engagement in their own organisation.
What delegates leave able to do
- Explain communication auditing to someone who does not do the work, measured against stakeholder mapping methodology
- Make a decision about issues management without waiting for a specialist
- Take ownership of community engagement rather than escalating it
- Review crisis communication and say plainly whether it is working
What the course covers
- Stakeholder mapping
- Internal communication
- Communication auditing
- Issues management
- Community engagement
- Crisis communication
- Brand positioning
Who should attend
- internal communication specialists
- public relations practitioners
- stakeholder relations officers
- marketing managers
