Fundamentals of Business Writing
2 days|Delivered on request
Fundamentals of Business Writing is built for delegates who need to be useful in this area quickly. It starts at first principles and works through message development and internal communication without assuming prior specialist training. The programme exists because spokespeople are frequently appointed without ever having been trained, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with crisis communication, stakeholder mapping and community engagement in their own organisation.
What delegates leave able to do
- Review crisis communication and say plainly whether it is working, measured against established corporate communication practice
- Improve stakeholder mapping within their own organisation
- Bring community engagement into line with current good practice
- Make a decision about investor communication without waiting for a specialist
What the course covers
- Message development
- Internal communication
- Crisis communication
- Stakeholder mapping
- Community engagement
- Investor communication
- Issues management
Who should attend
- corporate affairs managers
- spokespeople and media contacts
- internal communication specialists
- marketing managers
