Internal Communication
3 days|Delivered on request
This Internal Communication programme gives delegates a working command of community engagement and brand positioning, grounded in established corporate communication practice. Organisations invest here because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with issues management, interview technique and stakeholder mapping in their own organisation.
What delegates leave able to do
- Put issues management on a footing they can defend to a reviewer, measured against established corporate communication practice
- Take ownership of interview technique rather than escalating it
- Explain stakeholder mapping to someone who does not do the work
- Review communication auditing and say plainly whether it is working
What the course covers
- Community engagement
- Brand positioning
- Issues management
- Interview technique
- Stakeholder mapping
- Communication auditing
- Media relations
Who should attend
- communications managers
- public relations practitioners
- spokespeople and media contacts
