Fundamentals of Presentation Skills
2 days|Delivered on request
Fundamentals of Presentation Skills is built for delegates who need to be useful in this area quickly. It starts at first principles and works through issues management and message development without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with spokesperson training, press release writing and interview technique in their own organisation.
What delegates leave able to do
- Spot where spokesperson training is failing before it becomes a finding, measured against stakeholder mapping methodology
- Improve press release writing within their own organisation
- Make a decision about interview technique without waiting for a specialist
- Review campaign planning and say plainly whether it is working
What the course covers
- Issues management
- Message development
- Spokesperson training
- Press release writing
- Interview technique
- Campaign planning
- Brand positioning
Who should attend
- communications managers
- marketing managers
- stakeholder relations officers
- executives who face media
