Digital Transformation in Reputation Management
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through issues management and crisis communication as they stand today and where they are heading. The shift is worth understanding because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with brand positioning, spokesperson training and content planning in their own organisation.
What delegates leave able to do
- Review brand positioning and say plainly whether it is working, measured against established corporate communication practice
- Bring spokesperson training into line with current good practice
- Make a decision about content planning without waiting for a specialist
- Spot where interview technique is failing before it becomes a finding
What the course covers
- Issues management
- Crisis communication
- Brand positioning
- Spokesperson training
- Content planning
- Interview technique
- Speech writing
Who should attend
- stakeholder relations officers
- executives who face media
- corporate affairs managers
- public relations practitioners
