Digital Transformation in Crisis Communication
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through stakeholder mapping and campaign planning as they stand today and where they are heading. The shift is worth understanding because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with media relations, investor communication and speech writing in their own organisation.
What delegates leave able to do
- Put media relations on a footing they can defend to a reviewer, measured against established corporate communication practice
- Review investor communication and say plainly whether it is working
- Improve speech writing within their own organisation
- Spot where community engagement is failing before it becomes a finding
What the course covers
- Stakeholder mapping
- Campaign planning
- Media relations
- Investor communication
- Speech writing
- Community engagement
- Message development
Who should attend
- marketing managers
- communications managers
- internal communication specialists
- corporate affairs managers
