Reputation Management: Tools and Techniques
3 days|Delivered on request
This is a hands-on programme. Delegates spend most of the time working through speech writing and investor communication on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: internal communication failures surface later as engagement and retention problems, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with crisis communication, community engagement and stakeholder mapping in their own organisation.
What delegates leave able to do
- Spot where crisis communication is failing before it becomes a finding, measured against stakeholder mapping methodology
- Explain community engagement to someone who does not do the work
- Improve stakeholder mapping within their own organisation
- Put media relations on a footing they can defend to a reviewer
What the course covers
- Speech writing
- Investor communication
- Crisis communication
- Community engagement
- Stakeholder mapping
- Media relations
- Content planning
Who should attend
- marketing managers
- internal communication specialists
- stakeholder relations officers
