Digital Transformation in Press Office Management
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through campaign planning and brand positioning as they stand today and where they are heading. The shift is worth understanding because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with speech writing, spokesperson training and community engagement in their own organisation.
What delegates leave able to do
- Bring speech writing into line with current good practice, measured against recognised crisis communication protocols
- Improve spokesperson training within their own organisation
- Put community engagement on a footing they can defend to a reviewer
- Review internal communication and say plainly whether it is working
What the course covers
- Campaign planning
- Brand positioning
- Speech writing
- Spokesperson training
- Community engagement
- Internal communication
- Crisis communication
Who should attend
- spokespeople and media contacts
- stakeholder relations officers
- communications managers
- public relations practitioners
