Press Office Management for Managers
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers press release writing and crisis communication from the position of someone who must review, approve and answer for the output. Managers carry this because internal communication failures surface later as engagement and retention problems, and the accountability does not delegate cleanly. Delegates leave able to work confidently with content planning, internal communication and brand positioning in their own organisation.
What delegates leave able to do
- Take ownership of content planning rather than escalating it, measured against established corporate communication practice
- Make a decision about internal communication without waiting for a specialist
- Explain brand positioning to someone who does not do the work
- Bring interview technique into line with current good practice
What the course covers
- Press release writing
- Crisis communication
- Content planning
- Internal communication
- Brand positioning
- Interview technique
- Community engagement
Who should attend
- spokespeople and media contacts
- public relations practitioners
- executives who face media
- stakeholder relations officers
- corporate affairs managers
