Press Office Management Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into spokesperson training, investor communication and the judgement calls that sit outside established corporate communication practice. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with brand positioning, interview technique and campaign planning in their own organisation.
What delegates leave able to do
- Make a decision about brand positioning without waiting for a specialist, measured against established corporate communication practice
- Bring interview technique into line with current good practice
- Spot where campaign planning is failing before it becomes a finding
- Review community engagement and say plainly whether it is working
What the course covers
- Spokesperson training
- Investor communication
- Brand positioning
- Interview technique
- Campaign planning
- Community engagement
- Speech writing
Who should attend
- internal communication specialists
- public relations practitioners
- stakeholder relations officers
- corporate affairs managers
- executives who face media
