Communication Measurement for Small and Medium Enterprises
3 days|Delivered on request
Communication Measurement for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including investor communication, brand positioning and the compliance obligations that come with it. The sector framing is necessary because internal communication failures surface later as engagement and retention problems, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with content planning, interview technique and spokesperson training in their own organisation.
What delegates leave able to do
- Spot where content planning is failing before it becomes a finding, measured against stakeholder mapping methodology
- Put interview technique on a footing they can defend to a reviewer
- Improve spokesperson training within their own organisation
- Explain speech writing to someone who does not do the work
What the course covers
- Investor communication
- Brand positioning
- Content planning
- Interview technique
- Spokesperson training
- Speech writing
- Campaign planning
Who should attend
- marketing managers
- executives who face media
- communications managers
- corporate affairs managers
