Advanced Reputation Management
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into content planning, campaign planning and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with spokesperson training, investor communication and brand positioning in their own organisation.
What delegates leave able to do
- Bring spokesperson training into line with current good practice, measured against stakeholder mapping methodology
- Spot where investor communication is failing before it becomes a finding
- Take ownership of brand positioning rather than escalating it
- Make a decision about crisis communication without waiting for a specialist
What the course covers
- Content planning
- Campaign planning
- Spokesperson training
- Investor communication
- Brand positioning
- Crisis communication
- Interview technique
Who should attend
- public relations practitioners
- executives who face media
- marketing managers
- internal communication specialists
- stakeholder relations officers
