Digital Transformation in Spokesperson Skills
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through internal communication and brand positioning as they stand today and where they are heading. The shift is worth understanding because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with crisis communication, spokesperson training and message development in their own organisation.
What delegates leave able to do
- Take ownership of crisis communication rather than escalating it, measured against stakeholder mapping methodology
- Spot where spokesperson training is failing before it becomes a finding
- Make a decision about message development without waiting for a specialist
- Bring speech writing into line with current good practice
What the course covers
- Internal communication
- Brand positioning
- Crisis communication
- Spokesperson training
- Message development
- Speech writing
- Media relations
Who should attend
- spokespeople and media contacts
- executives who face media
- stakeholder relations officers
- marketing managers
