Event Communication for Small and Medium Enterprises
3 days|Delivered on request
Event Communication for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including social media strategy, spokesperson training and the compliance obligations that come with it. The sector framing is necessary because spokespeople are frequently appointed without ever having been trained, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with media relations, interview technique and communication auditing in their own organisation.
What delegates leave able to do
- Make a decision about media relations without waiting for a specialist, measured against stakeholder mapping methodology
- Review interview technique and say plainly whether it is working
- Explain communication auditing to someone who does not do the work
- Put speech writing on a footing they can defend to a reviewer
What the course covers
- Social media strategy
- Spokesperson training
- Media relations
- Interview technique
- Communication auditing
- Speech writing
- Campaign planning
Who should attend
- executives who face media
- spokespeople and media contacts
- corporate affairs managers
- communications managers
