Event Communication Reporting and Analytics
3 days|Delivered on request
Event Communication Reporting and Analytics focuses on the measurement layer: what to count, what it means and how to present it. Delegates work through issues management and social media strategy and the reporting built on top of them. The reporting layer matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with interview technique, content planning and campaign planning in their own organisation.
What delegates leave able to do
- Put interview technique on a footing they can defend to a reviewer, measured against recognised crisis communication protocols
- Improve content planning within their own organisation
- Explain campaign planning to someone who does not do the work
- Make a decision about communication auditing without waiting for a specialist
What the course covers
- Issues management
- Social media strategy
- Interview technique
- Content planning
- Campaign planning
- Communication auditing
- Spokesperson training
Who should attend
- public relations practitioners
- executives who face media
- marketing managers
- communications managers
