Fundamentals of Campaign Planning
2 days|Delivered on request
Fundamentals of Campaign Planning is built for delegates who need to be useful in this area quickly. It starts at first principles and works through content planning and spokesperson training without assuming prior specialist training. The programme exists because spokespeople are frequently appointed without ever having been trained, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with reputation measurement, investor communication and crisis communication in their own organisation.
What delegates leave able to do
- Spot where reputation measurement is failing before it becomes a finding, measured against stakeholder mapping methodology
- Put investor communication on a footing they can defend to a reviewer
- Improve crisis communication within their own organisation
- Take ownership of stakeholder mapping rather than escalating it
What the course covers
- Content planning
- Spokesperson training
- Reputation measurement
- Investor communication
- Crisis communication
- Stakeholder mapping
- Community engagement
Who should attend
- public relations practitioners
- corporate affairs managers
- spokespeople and media contacts
- marketing managers
