Practical Investor Relations
3 days|Delivered on request
This is a hands-on programme. Delegates spend most of the time working through spokesperson training and stakeholder mapping on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: internal communication failures surface later as engagement and retention problems, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with investor communication, crisis communication and reputation measurement in their own organisation.
What delegates leave able to do
- Put investor communication on a footing they can defend to a reviewer, measured against stakeholder mapping methodology
- Make a decision about crisis communication without waiting for a specialist
- Bring reputation measurement into line with current good practice
- Review speech writing and say plainly whether it is working
What the course covers
- Spokesperson training
- Stakeholder mapping
- Investor communication
- Crisis communication
- Reputation measurement
- Speech writing
- Campaign planning
Who should attend
- executives who face media
- public relations practitioners
- marketing managers
