Spokesperson Skills for Managers
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers crisis communication and press release writing from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with reputation measurement, internal communication and social media strategy in their own organisation.
What delegates leave able to do
- Spot where reputation measurement is failing before it becomes a finding, measured against stakeholder mapping methodology
- Make a decision about internal communication without waiting for a specialist
- Put social media strategy on a footing they can defend to a reviewer
- Take ownership of issues management rather than escalating it
What the course covers
- Crisis communication
- Press release writing
- Reputation measurement
- Internal communication
- Social media strategy
- Issues management
- Community engagement
Who should attend
- internal communication specialists
- communications managers
- executives who face media
- corporate affairs managers
- public relations practitioners
