Fundamentals of Corporate Communication
2 days|Delivered on request
Fundamentals of Corporate Communication is built for delegates who need to be useful in this area quickly. It starts at first principles and works through media relations and social media strategy without assuming prior specialist training. The programme exists because an organisation's reputation is now formed faster than its communications function can respond, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with interview technique, community engagement and message development in their own organisation.
What delegates leave able to do
- Improve interview technique within their own organisation, measured against established corporate communication practice
- Make a decision about community engagement without waiting for a specialist
- Put message development on a footing they can defend to a reviewer
- Take ownership of press release writing rather than escalating it
What the course covers
- Media relations
- Social media strategy
- Interview technique
- Community engagement
- Message development
- Press release writing
- Campaign planning
Who should attend
- public relations practitioners
- communications managers
- spokespeople and media contacts
- internal communication specialists
