Internal Communication Auditing and Assurance
3 days|Delivered on request
This programme is written from the assurance side. Delegates learn to test whether social media strategy and interview technique are working as claimed, and how to evidence the conclusion. Assurance work is under scrutiny because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with press release writing, internal communication and message development in their own organisation.
What delegates leave able to do
- Put press release writing on a footing they can defend to a reviewer, measured against recognised crisis communication protocols
- Explain internal communication to someone who does not do the work
- Improve message development within their own organisation
- Make a decision about issues management without waiting for a specialist
What the course covers
- Social media strategy
- Interview technique
- Press release writing
- Internal communication
- Message development
- Issues management
- Brand positioning
Who should attend
- corporate affairs managers
- communications managers
- marketing managers
- spokespeople and media contacts
- public relations practitioners
