Presentation Skills: Tools and Techniques
3 days|Delivered on request
This is a hands-on programme. Delegates spend most of the time working through issues management and investor communication on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: internal communication failures surface later as engagement and retention problems, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with brand positioning, stakeholder mapping and spokesperson training in their own organisation.
What delegates leave able to do
- Take ownership of brand positioning rather than escalating it, measured against established corporate communication practice
- Explain stakeholder mapping to someone who does not do the work
- Make a decision about spokesperson training without waiting for a specialist
- Review social media strategy and say plainly whether it is working
What the course covers
- Issues management
- Investor communication
- Brand positioning
- Stakeholder mapping
- Spokesperson training
- Social media strategy
- Reputation measurement
Who should attend
- executives who face media
- internal communication specialists
- marketing managers
