Managing Internal Communication
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers social media strategy and crisis communication from the position of someone who must review, approve and answer for the output. Managers carry this because internal communication failures surface later as engagement and retention problems, and the accountability does not delegate cleanly. Delegates leave able to work confidently with media relations, issues management and investor communication in their own organisation.
What delegates leave able to do
- Spot where media relations is failing before it becomes a finding, measured against established corporate communication practice
- Put issues management on a footing they can defend to a reviewer
- Improve investor communication within their own organisation
- Take ownership of speech writing rather than escalating it
What the course covers
- Social media strategy
- Crisis communication
- Media relations
- Issues management
- Investor communication
- Speech writing
- Stakeholder mapping
Who should attend
- corporate affairs managers
- marketing managers
- communications managers
- spokespeople and media contacts
- executives who face media
