Artificial Intelligence in Spokesperson Skills
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through brand positioning and community engagement as they stand today and where they are heading. The shift is worth understanding because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with interview technique, social media strategy and stakeholder mapping in their own organisation.
What delegates leave able to do
- Review interview technique and say plainly whether it is working, measured against recognised crisis communication protocols
- Improve social media strategy within their own organisation
- Explain stakeholder mapping to someone who does not do the work
- Take ownership of press release writing rather than escalating it
What the course covers
- Brand positioning
- Community engagement
- Interview technique
- Social media strategy
- Stakeholder mapping
- Press release writing
- Crisis communication
Who should attend
- stakeholder relations officers
- marketing managers
- internal communication specialists
- communications managers
