Communication Measurement Reporting and Analytics
3 days|Delivered on request
Communication Measurement Reporting and Analytics focuses on the measurement layer: what to count, what it means and how to present it. Delegates work through content planning and communication auditing and the reporting built on top of them. The reporting layer matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with brand positioning, community engagement and issues management in their own organisation.
What delegates leave able to do
- Review brand positioning and say plainly whether it is working, measured against recognised crisis communication protocols
- Take ownership of community engagement rather than escalating it
- Make a decision about issues management without waiting for a specialist
- Put speech writing on a footing they can defend to a reviewer
What the course covers
- Content planning
- Communication auditing
- Brand positioning
- Community engagement
- Issues management
- Speech writing
- Media relations
Who should attend
- spokespeople and media contacts
- public relations practitioners
- marketing managers
- stakeholder relations officers
