Artificial Intelligence in Event Communication
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through brand positioning and reputation measurement as they stand today and where they are heading. The shift is worth understanding because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with community engagement, interview technique and investor communication in their own organisation.
What delegates leave able to do
- Make a decision about community engagement without waiting for a specialist, measured against established corporate communication practice
- Improve interview technique within their own organisation
- Explain investor communication to someone who does not do the work
- Put communication auditing on a footing they can defend to a reviewer
What the course covers
- Brand positioning
- Reputation measurement
- Community engagement
- Interview technique
- Investor communication
- Communication auditing
- Stakeholder mapping
Who should attend
- internal communication specialists
- public relations practitioners
- marketing managers
- spokespeople and media contacts
