Internal Communication for Non-Specialists
2 days|Delivered on request
Internal Communication for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through stakeholder mapping and internal communication without assuming prior specialist training. The programme exists because spokespeople are frequently appointed without ever having been trained, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with investor communication, speech writing and message development in their own organisation.
What delegates leave able to do
- Take ownership of investor communication rather than escalating it, measured against recognised crisis communication protocols
- Spot where speech writing is failing before it becomes a finding
- Improve message development within their own organisation
- Put reputation measurement on a footing they can defend to a reviewer
What the course covers
- Stakeholder mapping
- Internal communication
- Investor communication
- Speech writing
- Message development
- Reputation measurement
- Brand positioning
Who should attend
- executives who face media
- corporate affairs managers
- marketing managers
- public relations practitioners
