Internal Communication: Tools and Techniques
3 days|Delivered on request
This is a hands-on programme. Delegates spend most of the time working through campaign planning and speech writing on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: spokespeople are frequently appointed without ever having been trained, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with message development, internal communication and brand positioning in their own organisation.
What delegates leave able to do
- Improve message development within their own organisation, measured against stakeholder mapping methodology
- Review internal communication and say plainly whether it is working
- Spot where brand positioning is failing before it becomes a finding
- Take ownership of stakeholder mapping rather than escalating it
What the course covers
- Campaign planning
- Speech writing
- Message development
- Internal communication
- Brand positioning
- Stakeholder mapping
- Crisis communication
Who should attend
- executives who face media
- spokespeople and media contacts
- communications managers
