Internal Communication for Managers
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers communication auditing and speech writing from the position of someone who must review, approve and answer for the output. Managers carry this because internal communication failures surface later as engagement and retention problems, and the accountability does not delegate cleanly. Delegates leave able to work confidently with message development, interview technique and stakeholder mapping in their own organisation.
What delegates leave able to do
- Explain message development to someone who does not do the work, measured against recognised crisis communication protocols
- Take ownership of interview technique rather than escalating it
- Put stakeholder mapping on a footing they can defend to a reviewer
- Make a decision about reputation measurement without waiting for a specialist
What the course covers
- Communication auditing
- Speech writing
- Message development
- Interview technique
- Stakeholder mapping
- Reputation measurement
- Investor communication
Who should attend
- communications managers
- corporate affairs managers
- internal communication specialists
- executives who face media
- marketing managers
