Managing Report Writing
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers stakeholder mapping and speech writing from the position of someone who must review, approve and answer for the output. Managers carry this because internal communication failures surface later as engagement and retention problems, and the accountability does not delegate cleanly. Delegates leave able to work confidently with reputation measurement, investor communication and content planning in their own organisation.
What delegates leave able to do
- Improve reputation measurement within their own organisation, measured against recognised crisis communication protocols
- Take ownership of investor communication rather than escalating it
- Spot where content planning is failing before it becomes a finding
- Explain internal communication to someone who does not do the work
What the course covers
- Stakeholder mapping
- Speech writing
- Reputation measurement
- Investor communication
- Content planning
- Internal communication
- Brand positioning
Who should attend
- corporate affairs managers
- communications managers
- executives who face media
- stakeholder relations officers
- internal communication specialists
