Press Office Management in the Public Sector
3 days|Delivered on request
Press Office Management in the Public Sector takes the discipline and works it through the constraints of this operating context, including message development, brand positioning and the compliance obligations that come with it. The sector framing is necessary because internal communication failures surface later as engagement and retention problems, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with speech writing, stakeholder mapping and investor communication in their own organisation.
What delegates leave able to do
- Explain speech writing to someone who does not do the work, measured against recognised crisis communication protocols
- Improve stakeholder mapping within their own organisation
- Make a decision about investor communication without waiting for a specialist
- Review content planning and say plainly whether it is working
What the course covers
- Message development
- Brand positioning
- Speech writing
- Stakeholder mapping
- Investor communication
- Content planning
- Internal communication
Who should attend
- corporate affairs managers
- spokespeople and media contacts
- communications managers
- internal communication specialists
