Investor Relations for Managers
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers issues management and press release writing from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with stakeholder mapping, spokesperson training and social media strategy in their own organisation.
What delegates leave able to do
- Take ownership of stakeholder mapping rather than escalating it, measured against established corporate communication practice
- Explain spokesperson training to someone who does not do the work
- Review social media strategy and say plainly whether it is working
- Improve investor communication within their own organisation
What the course covers
- Issues management
- Press release writing
- Stakeholder mapping
- Spokesperson training
- Social media strategy
- Investor communication
- Media relations
Who should attend
- internal communication specialists
- stakeholder relations officers
- corporate affairs managers
- communications managers
- executives who face media
