Digital Transformation in Stakeholder Engagement
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through investor communication and spokesperson training as they stand today and where they are heading. The shift is worth understanding because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with press release writing, media relations and internal communication in their own organisation.
What delegates leave able to do
- Review press release writing and say plainly whether it is working, measured against established corporate communication practice
- Put media relations on a footing they can defend to a reviewer
- Take ownership of internal communication rather than escalating it
- Explain stakeholder mapping to someone who does not do the work
What the course covers
- Investor communication
- Spokesperson training
- Press release writing
- Media relations
- Internal communication
- Stakeholder mapping
- Issues management
Who should attend
- executives who face media
- communications managers
- corporate affairs managers
- stakeholder relations officers
