Investor Relations Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into campaign planning, interview technique and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with communication auditing, issues management and content planning in their own organisation.
What delegates leave able to do
- Put communication auditing on a footing they can defend to a reviewer, measured against stakeholder mapping methodology
- Improve issues management within their own organisation
- Take ownership of content planning rather than escalating it
- Spot where media relations is failing before it becomes a finding
What the course covers
- Campaign planning
- Interview technique
- Communication auditing
- Issues management
- Content planning
- Media relations
- Spokesperson training
Who should attend
- corporate affairs managers
- public relations practitioners
- communications managers
- stakeholder relations officers
- internal communication specialists
