Speech Writing for Small and Medium Enterprises
3 days|Delivered on request
Speech Writing for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including media relations, interview technique and the compliance obligations that come with it. The sector framing is necessary because internal communication failures surface later as engagement and retention problems, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with spokesperson training, issues management and investor communication in their own organisation.
What delegates leave able to do
- Bring spokesperson training into line with current good practice, measured against established corporate communication practice
- Explain issues management to someone who does not do the work
- Make a decision about investor communication without waiting for a specialist
- Spot where content planning is failing before it becomes a finding
What the course covers
- Media relations
- Interview technique
- Spokesperson training
- Issues management
- Investor communication
- Content planning
- Crisis communication
Who should attend
- corporate affairs managers
- communications managers
- stakeholder relations officers
- spokespeople and media contacts
