Issues Management Auditing and Assurance
3 days|Delivered on request
This programme is written from the assurance side. Delegates learn to test whether message development and reputation measurement are working as claimed, and how to evidence the conclusion. Assurance work is under scrutiny because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with internal communication, brand positioning and communication auditing in their own organisation.
What delegates leave able to do
- Explain internal communication to someone who does not do the work, measured against established corporate communication practice
- Put brand positioning on a footing they can defend to a reviewer
- Improve communication auditing within their own organisation
- Review content planning and say plainly whether it is working
What the course covers
- Message development
- Reputation measurement
- Internal communication
- Brand positioning
- Communication auditing
- Content planning
- Investor communication
Who should attend
- corporate affairs managers
- spokespeople and media contacts
- marketing managers
- public relations practitioners
- stakeholder relations officers
