Business Writing for Managers
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers reputation measurement and speech writing from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with content planning, communication auditing and brand positioning in their own organisation.
What delegates leave able to do
- Review content planning and say plainly whether it is working, measured against established corporate communication practice
- Improve communication auditing within their own organisation
- Put brand positioning on a footing they can defend to a reviewer
- Explain message development to someone who does not do the work
What the course covers
- Reputation measurement
- Speech writing
- Content planning
- Communication auditing
- Brand positioning
- Message development
- Community engagement
Who should attend
- stakeholder relations officers
- spokespeople and media contacts
- public relations practitioners
- communications managers
- internal communication specialists
