Media Relations Auditing and Assurance
3 days|Delivered on request
This programme is written from the assurance side. Delegates learn to test whether communication auditing and interview technique are working as claimed, and how to evidence the conclusion. Assurance work is under scrutiny because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with campaign planning, community engagement and message development in their own organisation.
What delegates leave able to do
- Bring campaign planning into line with current good practice, measured against recognised crisis communication protocols
- Make a decision about community engagement without waiting for a specialist
- Put message development on a footing they can defend to a reviewer
- Explain reputation measurement to someone who does not do the work
What the course covers
- Communication auditing
- Interview technique
- Campaign planning
- Community engagement
- Message development
- Reputation measurement
- Brand positioning
Who should attend
- executives who face media
- spokespeople and media contacts
- public relations practitioners
- communications managers
- internal communication specialists
