Leading Brand Communication Teams
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers reputation measurement and issues management from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with brand positioning, content planning and investor communication in their own organisation.
What delegates leave able to do
- Improve brand positioning within their own organisation, measured against established corporate communication practice
- Put content planning on a footing they can defend to a reviewer
- Spot where investor communication is failing before it becomes a finding
- Review speech writing and say plainly whether it is working
What the course covers
- Reputation measurement
- Issues management
- Brand positioning
- Content planning
- Investor communication
- Speech writing
- Message development
Who should attend
- corporate affairs managers
- internal communication specialists
- executives who face media
- marketing managers
- spokespeople and media contacts
