Digital Transformation in Speech Writing
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through brand positioning and stakeholder mapping as they stand today and where they are heading. The shift is worth understanding because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with press release writing, speech writing and reputation measurement in their own organisation.
What delegates leave able to do
- Spot where press release writing is failing before it becomes a finding, measured against established corporate communication practice
- Bring speech writing into line with current good practice
- Make a decision about reputation measurement without waiting for a specialist
- Put communication auditing on a footing they can defend to a reviewer
What the course covers
- Brand positioning
- Stakeholder mapping
- Press release writing
- Speech writing
- Reputation measurement
- Communication auditing
- Content planning
Who should attend
- communications managers
- executives who face media
- stakeholder relations officers
- corporate affairs managers
