Digital Transformation in Internal Communication
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through issues management and social media strategy as they stand today and where they are heading. The shift is worth understanding because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with press release writing, communication auditing and brand positioning in their own organisation.
What delegates leave able to do
- Review press release writing and say plainly whether it is working, measured against established corporate communication practice
- Bring communication auditing into line with current good practice
- Explain brand positioning to someone who does not do the work
- Make a decision about stakeholder mapping without waiting for a specialist
What the course covers
- Issues management
- Social media strategy
- Press release writing
- Communication auditing
- Brand positioning
- Stakeholder mapping
- Content planning
Who should attend
- spokespeople and media contacts
- communications managers
- executives who face media
- corporate affairs managers
