Leading Content Strategy Teams
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers communication auditing and stakeholder mapping from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with community engagement, campaign planning and interview technique in their own organisation.
What delegates leave able to do
- Improve community engagement within their own organisation, measured against established corporate communication practice
- Put campaign planning on a footing they can defend to a reviewer
- Bring interview technique into line with current good practice
- Make a decision about media relations without waiting for a specialist
What the course covers
- Communication auditing
- Stakeholder mapping
- Community engagement
- Campaign planning
- Interview technique
- Media relations
- Internal communication
Who should attend
- spokespeople and media contacts
- stakeholder relations officers
- public relations practitioners
- corporate affairs managers
- executives who face media
